The increasing demand for high-quality content for movies, TV shows, and ads has truly immersed in the past years. Advertising companies are also adopting high-quality visual effects (VFX ) and computer-generated imagery (CGI) to create memorable experiences that keep the audience entertained and engaged.
Efficiency is now key, allowing for more content with less budget and standardized creation of visuals. Traditional photography is giving way to VFX and CGI content, which has facilitated campaigns featuring realistic digital humans, product demonstrations, and detailed product overviews that offer innovative possibilities for brands.
From beauty to fashion retailers, now we are at the content war where the most creative brands win. Let’s delve into some examples of CGI campaigns.
1. Fenty Beauty
2. Kylie Cosmetics
3. Isabel Marant
These campaigns not only minimize travel-related emissions but also eliminate the need for physical prototypes and specialist sets, reducing campaign costs and environmental impact. Moreover, CGI offers unprecedented creative freedom, allowing brands to create photorealistic images without geographical constraints. Once brands create assets, they can easily update and adapt them to suit regional market tastes without incurring substantial production costs.
Feel free to book a call with my creative fashion studio, HONEY, to delve deeper into the ways CGI can enhance your brand's presence.
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